This bundle of PowerPoints lays the foundation for students to understand what happens within marketing. At AS Level, students focus on how a business finds out the needs of potential customers and provides for them. Students will develop an understanding of the marketing mix. Candidates will have the opportunity to study in further depth one or more of the elements of the marketing mix and to develop the skills to recommend a suitable marketing mix for a business in a specific context.

This bundle of PowerPoints lays the foundation for students to understand what happens within a company. At AS Level, students develop an understanding of what a business is, what it wants to achieve, and who is involved. These resources will support students to develop the vocabulary to understand how a business operates and learn how to analyze what the company does. Every business is different, and understanding its context is essential to understanding the decisions it makes and the motivations of those involved.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This section focuses on different external influences on business activity and how these impact a business. It includes government influences on economic, environmental, and ethical issues and how they affect the functional areas of companies. In addition, the international economy, including globalization and its effects on businesses and governments, multinational businesses, and exchange rates are essential issues. Legal constraints are an external influence to be considered, but these influences are covered in the relevant functional areas above and in this last section.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This finance and accounting section covers the need for and sources of business finance, cash-flow forecasting, and working capital. Simple income statements are covered, as well as statements of financial position and the analysis of accounts, including why and how accounts are used.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. The focus is the functional area of production, which includes the meaning and methods of production and how productivity can be increased. The different costs of production and break-even analysis are covered. The section concludes with the importance and methods of achieving quality in production and business location decisions.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This section includes the role of marketing, the distinctions between niche and mass markets, and the market segmentation techniques. The methods and importance of market research are covered. The central role of the marketing mix, i.e., the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This resource bundle introduces a business’s focus in the functional area of human resources and includes the importance and methods of motivating a workforce. How businesses are organised and managed, and the methods of recruitment, selection, and training of employees are also considered. Finally, the section covers the importance of effective internal and external communication and the techniques used.

Universities and employers accept Cambridge IGCSE Business Studies as proof of understanding business concepts and skills. This resource bundle introduces a business’s underlying ideas and concepts, including the purpose and nature of business activity and how companies can be classified. Enterprises and entrepreneurs and why some businesses grow while others remain small are further important issues. How business size can be measured, types of business organisation, business objectives, and stakeholder objectives are the concluding topics.